Our History
Two Decades of Mastery in Luxury Wood Flooring
At Luxury Wood NYC, we don’t just sell and install wood flooring—we engineer custom flooring systems that serve as the foundation for architectural excellence.
For over two decades, we have been a trusted partner for architects, interior designers, and luxury homeowners, specializing in custom flooring solutions, historic restorations, and high-performance wood floors across New York City and beyond. Whether restoring a 125-year-old parquet floor, designing a bespoke herringbone pattern for a modern penthouse, or solving a large-scale flooring failure for a landmark property, we provide the expertise, materials, and craftsmanship to ensure every floor is built to last.
Luxury Wood NYC is led by Joe Avila, one of the nation’s top wood flooring consultants, a certified NWFA inspector, and Founder of Huggins Wood Flooring Specialist.
Describe your image
Describe your image
A Commitment to Excellence Rooted in Expertise
Joe’s journey into flooring was not conventional. Coming from finance and captaining boats, he approached the industry with an emphasis on precision, documentation, and process—ensuring that flooring systems weren’t just beautiful, but engineered for structural longevity.
Early in his career, Joe attended the National Wood Flooring Association (NWFA) Intermediate School, where he was introduced to advanced European flooring techniques by master craftsmen who had worked on landmark properties like the White House and luxury estates across the country.
It was here that he first learned:
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Bending wood to create intricate, organic designs
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Mixing species for dimensional contrast and depth
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Using fuming, aniline dyes, tannic reactions, and smoking to achieve truly custom finishes
What began as an education quickly turned into an obsession with innovation and craftsmanship. Joe realized that the U.S. flooring industry was behind Europe in materials, finishing techniques, and design execution.
Determined to bring the best of European techniques to the American luxury market, he built relationships with elite European flooring manufacturers and master artisans, integrating their methods into projects across New York, New Jersey, Connecticut, Massachusetts, Pennsylvania, South Florida, Miami Beach, Palm Beach, Beverly Hills, Malibu, Los Angeles County, Aspen, Vale, and countless other locations across the country.
Today, our deep industry knowledge and direct relationships with leading European mills and product developers allow us to provide unmatched material sourcing, technical expertise, and consulting for architects and designers looking to push creative boundaries.
Red Oak Herringbone with Walnut Border - Lye Treatment with WOCA Natural Oil
Red Oak Herringbone with Walnut Border - Lye Treatment with WOCA Natural Oil
A Reputation Built on Unparalleled Projects
Our work can be found in some of the most prestigious buildings, residences, and cultural institutions in New York City.
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Madison Square Park Tower Penthouse – Partnered with Steven Fanuka, “The Million Dollar Contractor,” to install herringbone floors over radiant heat in one of Manhattan’s most expensive penthouses.
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1 Wall Street – Consulted on a large-scale flooring failure, engineering a solution that saved the floors without requiring a costly full replacement.
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1 Central Park West – Trump Hotel Residence – Designed a custom wood flooring system featuring ultra-rare wood species sourced over a year-long global search.
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Carnegie Hall Tower – Rare Violins Studio – Installed an exotic African Doussie chevron floor, later featured in architectural publications across Europe and Asia.
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Metropolitan Museum of Art – Kirtlington Park Dining Room – Assisted museum conservators in restoring a historic interior, applying museum-grade finishing techniques.
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Brooklyn Museum – Led a major flooring restoration project, ensuring the new floors preserved the historic integrity of the space.
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Historic Residences Across New Jersey & New York – Including entire parquet restorations of 200-year-old historical restoration of pumpkin pine wood floors, intricate pinwheel parquet designs, metallic inlays, stone inlays, custom flooring for the owner of Audible’s private estate in Upper Montclair, and numerous other penthouses and estates.
From historic brownstones to modern penthouses, private residences to high-profile commercial spaces, we have completed hundreds of projects throughout the New York City area, each crafted with meticulous detail and a commitment to excellence.
A Resource for Architects & Designers
At Luxury Wood NYC, we believe that architects and designers should have a trusted partner in flooring—someone who understands the intersection of design, material science, and long-term durability.
Joe Avila is one of the highest-ranked NWFA inspectors in the country and an AIA, IDCEC, and NWFA instructor, offering continuing education for architects, designers, and builders.
We provide:
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Consulting to prevent flooring failures before they happen
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Material sourcing from the most prestigious mills in Europe and North America
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One-on-one guidance in specifying the right flooring system for each project
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Custom flooring solutions engineered for longevity and performance
Beyond craftsmanship, we are committed to education and industry leadership—bridging the gap between luxury design and technical expertise, ensuring that every floor we craft is as structurally sound as it is beautiful.
The Future of Luxury Wood NYC
New York City is a place of timeless architecture, bold design, and unparalleled luxury. Our mission is to provide wood flooring solutions that meet the highest standards of craftsmanship and innovation—solutions that will last for generations.
Most recently, we partnered with Archetypal Flooring and Avedis Djurgeon to assist a client who had worked with the world’s top flooring companies and was still dissatisfied. Through our expertise, we connected her with the right materials and the right team, delivering a flooring system that finally met her expectations.
Now, we are preparing for our next iconic project: Tavern on the Green, where we will bring our expertise to one of New York City’s most beloved landmarks.
Your Vision. Our Expertise. A Floor Built for Generations.
Whether you are designing a modern penthouse, restoring a historic estate, or specifying a custom flooring system, Luxury Wood NYC ensures that every decision is backed by decades of expertise, innovation, and craftsmanship.
908-232-6600
joe@hugginsflooring.com
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